East Coast Bays Coaching Team

We pride ourselves on having an excellent team of coaches to support and deliver our programmes, whilst growing our inclusive community at East Coast Bays. We are equally proud to have one of the most qualified and experienced teams of coaches in the Auckland region

Joe Hall

Director of Football & Northern League Men's First Team Head Coach

Joe works across the full spectrum of community and development programmes while supporting coaches and players, alongside his coaching duties with the ECB first team.

• Director of Football
• Northern League Men's First Team Head Coach
• OFC/NZF A License
• PhD Neuropsychology in Sport

Callum Simmonds

Football Development Manager: Junior Development

In addition to being a NRFL Youth Head Coach, Callum will also coordinate our mini bays (grades 5-8) programme and deliver East Coast Bay's school and holiday programmes. Callum is a current first team player at ECB

• NRFL U13 Head Coach
• Skill Hub Coach & Junior Grade Support
• School and Holiday Programs
• OFC/ NZF B License (in progress)
• Junior Level 3
• Northern League Men's First Team Player

Milan Elie

Football Development Manager: Junior Director

Milan leads our junior grades and programmes while also lead our community coach education programmes

• Junior Director for 9th-12th grade
• Talent development programme (TDP) coach
• Coach Education Lead, delivering NZF qualifications, ECB-specific coach education and coaching support across key programmes
• Community programmes coach

Mingi So

Football Development Officer: Future Bays

Mingi leads our talent pathway from youth through to the first team, head coach for the Under 23 Future Bays and U17 teams and assists Joe with our Men’s first team.

• NRFL U23 & U17 Head Coach
• NRFL Men's First Team Assistant Coach
• Skill Hub Coach & Junior Grade Support
• OFC/ NZF B License (in progress)
• Junior Level 3
• NZF Accredited Coach Educator

Grace O'Donoghue

Football Development Officer: Women's & Girls' Football

Grace will focus on developing our female players through programmes such as our new Girls Talent Development Programme (TDP), Mini Girls, Junior/Youth Skills Hub (girls) and our futsal / school holiday / football in schools programmes

• Girls' Talent Development Programme
• Junior & Youth Skill Hub Coach & Junior Grade Support
• Mini Girls
• OFC/ NZF C License (in progress)
• Junior Level 3 (in progress)
• Bachelor Sport Management & Coaching

Daewook Kim

Football Development Coach

• NRFL U15 Head Coach
• Future Bays Assistanty Coach
• Korean Football Association C License
• Former K-League Professional Player

Adam Frisby

Goalkeeping Coach

• NZF GK C License (in progress)
• NRFL Men's GK Coach, TDP GK Coach, GK Hub coach
• Adam joins us as a goalkeeping coach alongside his role as GK coach for the championship winning Hibiscus Coast women's team.